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  • Home
  • Who We Are
  • How We Approach Our Work
  • What We Do
  • What We Have To Say
  • What People Say About Us
  • How To Get Started
Marketing Elements
  • Home
  • Who We Are
  • How We Approach Our Work
  • What We Do
  • What We Have To Say
  • What People Say About Us
  • How To Get Started

Business Strategy for Green and Sustainable Companies!

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​Marketing Elements is a comprehensive consultancy that helps companies develop the right 'SUSTAINEGY' by combining smart business strategy with sustainability to achieve a strong triple bottom line. The key is to balance the goals of making a profit, protecting the planet, and meeting the needs of stakeholders.  We make the business case for sustainability by helping management identify and monetize the potential benefits.

We work with companies in industries including:
  • Building and Construction
  • Packaging
  • Food and Beverage
  • Fashion
  • ​Health and Beauty
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We​ Want You To Think Differently
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We help you effectively engage today's sustainability focused and eco-conscious customers by building a strategy that's intelligent.  Not only do we help you build it, but we help you measure your results.  Most importantly, we help you avoid 'greenwashing'.  We don't deal in smoke and mirrors because:​
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​• Today's customers and clients are smart and they don't like it when marketers are not honest about their  products or services
• They can see through gimmicks and cheap marketing tricks  
• They have access to lots of information

It's not enough today to just say that your company is green and sustainable. You have to take the steps to show it.

To learn more about our approach click here.


​How We Can Help You


Here are just some ways that we can help you:
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  • Green Business Education- Teach the principles of green business and the triple bottom line and how they can result in increased revenue, lower costs and happier, more productive employees

  • Sustainability and Green Marketing Communications- Authentically and transparently communicate company commitment to sustainability and avoid green washing

  • Product Strategy and Product Launch- Research and explore opportunties for reaching new markets and developing new green products 

  • Supply Chain Assessment- Examine current operations and look for greener and more environmentally sustainable alternatives in product sourcing and transportation

  • Green Certification Guidance- Review and recommend green certification programs for products services and companies, including Cradle-to Cradle (C2C), Certified B Corporation, Non GMO Project. Assist with coordinating steps and gathering documentation

  • Brand Development/Rebranding- Transition branding to reflect a a greener and more environmentally sustainable product or service focus

  • Green and More Environmentally Sustainable Operations- Assess energy and water use through benchmarking tools like Energy Star or Arc Skoru; Examine additional factors that impact the company's triple bottom like employee well being.
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​​For more of what we offer click here.
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