Navigating the world of marketing is not easy.
Sound marketing thinking and strategies are more important than ever. To address the needs of individual businesses, we offer both coaching and consulting services. Each of these serve vital yet very different purposes.
The purpose of coaching is to guide, teach, mentor, and encourage. In coaching the idea is to empower and motivate our clients to define their own solutions. Following is just a small sample of the ways that we can help our clients maximize their performance and achieve their overarching goals:
- Defining Purpose
- Sharpening Vision
- Brainstorming Ideas
- Clarifying the Business Model
- Establishing Accountability
- Goal Setting
- Identifying Untapped Resources
- Being a Sounding Board
As marketing consultants we provide expert advice on a number of marketing topics. The goal here is to help our clients develop optimal solutions. As consultants we take a more 'hands on' approach in specific focus areas including:
- Brand Development/Rebranding
- Basic Product Market Analysis
- Target Market Definition
- Product/Service Positioning
- Marketing Segmentation Analysis
- Distribution Strategy Analysis
Whether clients need coaching, consulting or both, Marketing Elements can provide the right mix of solutions to suit the individual characteristics of their particular companies.