About Marketing Elements
At Marketing Elements we understand the theory underlying marketing strategy and we know how to translate those concepts into everyday marketing practice. We start with an extremely strong knowledge base and we help business owners and executives make smart decisions that keep their companies thriving, not just in the short term but for the long haul.
Founder / Chief Marketing Whisperer
Marketing Elements is headed by its founder and marketing maven Dr. Rosalind Wyatt. Rosalind has a Ph.D. in Marketing from the University of Houston and has long been an advocate of the small business and the entrepreneurial community.
With more than 15 years of strategic marketing experience, Dr. Wyatt’s focus is small to mid-sized businesses, nonprofit organizations and sustainable business development. Rosalind's approach to marketing strategy is influenced by her undergraduate education in engineering. Her philosophy is that marketing is a science, not merely an art. She believes that strategy decisions should be based on solid data analysis and not simply gut reactions. The key she says, is to be informed by the data, yet not completely driven by it. Data and analytics should be used to guide and grow a business.
Rosalind teaches in the Cameron School of Business at the University of St. Thomas in Houston, Texas. Her courses include Marketing Management and Strategy, E-Business Strategies, Sales and Entrepreneurship. In addition to curating Marketing Elements, Rosalind is the founder of Sustainable Houston, an organization that is devoted to strengthening the Houston business community through encouraging people to support local businesses. She is also the Chief Marketing Strategist for Intelliaide LLC, a Houston-based mobile health company that develops apps that allow older adults to better manage their health so they can age in place. She also has consulted with a number of other businesses in developing their marketing strategy. She believes in empowering marketers by educating them so that they can make good decisions in the short and long terms.
With more than 15 years of strategic marketing experience, Dr. Wyatt’s focus is small to mid-sized businesses, nonprofit organizations and sustainable business development. Rosalind's approach to marketing strategy is influenced by her undergraduate education in engineering. Her philosophy is that marketing is a science, not merely an art. She believes that strategy decisions should be based on solid data analysis and not simply gut reactions. The key she says, is to be informed by the data, yet not completely driven by it. Data and analytics should be used to guide and grow a business.
Rosalind teaches in the Cameron School of Business at the University of St. Thomas in Houston, Texas. Her courses include Marketing Management and Strategy, E-Business Strategies, Sales and Entrepreneurship. In addition to curating Marketing Elements, Rosalind is the founder of Sustainable Houston, an organization that is devoted to strengthening the Houston business community through encouraging people to support local businesses. She is also the Chief Marketing Strategist for Intelliaide LLC, a Houston-based mobile health company that develops apps that allow older adults to better manage their health so they can age in place. She also has consulted with a number of other businesses in developing their marketing strategy. She believes in empowering marketers by educating them so that they can make good decisions in the short and long terms.
Contact Rosalind for speaking engagements by emailing her here.
